Short-Form Video is Eating the Internet. Here’s How Brands Can Take Advantage.
If brands want to succeed at effectively delivering their messages to consumers in 2025, they’ll need to learn that wordy text posts and high-brow magazine features are no longer enough. The most valuable commodity in this space is consumers’ attention, and right now there is no form of content more effective than short form video at capturing and capitalizing on that attention.
Interview Setup Tips: How to Film a Professional Interview
Great interviews start long before you hit record. At Rigid Motion Films, we’ve filmed over 100 interviews and learned what really makes a video stand out: clean sound, intentional lighting, thoughtful backgrounds, and helping people feel confident on camera. Here’s how we set up every shoot for success.